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Understanding Sociology


Understanding Sociology

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Chapter 2: Methods of Sociological Research

Chapter two examines sociological research, defining what it constitutes and describing the process by which it is undertaken. Some of the steps in the research process are defining the problem, reviewing the literature, forming a hypothesis, collecting data, analyzing the data, and drawing conclusions. Validity is the degree to which a study measures what it purports to measure, while reliability is the degree to which a study produces the same results when repeated. Quantitative research refers to research involving formally measurable phenomena, and qualitative research refers to research involving phenomena that can be observed but that cannot be formally measured. Specific methods of research include surveys, interviews, experiments, and ethnographies. There are different kinds of experiments and different kinds of ethnographies. Other sociological tools for research are comparative methods, in which two different groups are compared, and cross-cultural studies, in which the comparison involves different societies. Historical methods may also be used, and a content analysis can be helpful when analyzing things like diaries and letters.


Glencoe McGraw-Hill